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Kansas City Small
Business Guide
to the Big Soccer
Tournament
Big crowds are coming.
Here’s how to be ready.
Dates to Know
While Kansas City will host six matches, the momentum will build well before kickoff and extend beyond the final local game. Here’s every important date your business needs to know to plan for soccer’s biggest tournament.
Kansas City Matches & Events
June 11
FIFA Fan Festival™ Opens
Basecamp Arrivals*June
Netherlands will arrive at the KC Current Training Facility a few days ahead of their game on 06/141
June
Argentina will arrive at Compass Minerals a few days ahead of their game on 06/16; Algeria will arrive at their KU basecamp a few days ahead of the same game on 06/162
June
England will arrive at Swope Soccer Village a few days ahead of their game on 06/173
*Final Dates TBDJune 16
Argentina vs. Algeria
June 20
Ecuador vs. Curacao
June 25
Tunisia vs. Netherlands
June 27
Algeria vs. Austria
July 3
Round of 32
July 11
Quarterfinal
FIFA Fan Festival™ at the National Museum and Memorial4
This event is open for every match played across North America — not just KC games.
- June 11-14
- June 16
- June 19-21
- June 24-27
- July 3-5
- July 9-11
If your business is anywhere near downtown, Crown Center, Crossroads, Midtown, or along the streetcar route, this will be a steady driver of daily foot traffic.
Matches & Events in Other Cities5
Thursday, 11 June 2026
Official Opening of World Cup
Group A
Mexico v South Africa
Mexico City Stadium
Group A
Korea Republic v Czechia/Denmark/North Macedonia/Republic of Ireland
Estadio Guadalajara
Friday, 12 June 2026
Group B
Canada v Bosnia and Herzegovina/Italy/Northern Ireland/Wales
Toronto Stadium
Group D
USA v Paraguay
Los Angeles Stadium
Saturday, 13 June 2026
Group C
Haiti v Scotland
Boston Stadium
Group D
Australia v Kosovo/Romania/Slovakia/Türkiye
BC Place Vancouver
Group C
Brazil v Morocco
New York New Jersey Stadium
Group B
Qatar v Switzerland
San Francisco Bay Area Stadium
Sunday, 14 June 2026
Group E
Côte d'Ivoire v Ecuador
Philadelphia Stadium
Group E
Germany v Curaçao
Houston Stadium
Group F
Netherlands v Japan
Dallas Stadium
Group F
Albania/Poland/Sweden/Ukraine v Tunisia
Estadio Monterrey
Monday, 15 June 2026
Group H
Saudi Arabia v Uruguay
Miami Stadium
Group H
Spain v Cabo Verde
Atlanta Stadium
Group G
IR Iran v New Zealand
Los Angeles Stadium
Group B
Belgium v Egypt
Seattle Stadium
Tuesday, 16 June 2026
Group I
France v Senegal
New York New Jersey Stadium
Group I
Bolivia/Iraq/Suriname v Norway
Boston Stadium
Group J
Argentina v Algeria
Kansas City Stadium
Group J
Austria v Jordan
San Francisco Bay Area Stadium
Wednesday, 17 June 2026
Group L
Ghana v Panama
Toronto Stadium
Group L
England v Croatia
Dallas Stadium
Group K
Portugal v Congo DR/Jamaica/New Caledonia
Houston Stadium
Group K
Uzbekistan v Colombia
Mexico City Stadium
Thursday, 18 June 2026
Group A
Czechia/Denmark/North Macedonia/Republic of Ireland v South Africa
Atlanta Stadium
Group B
Switzerland v Bosnia and Herzegovina/Italy/Northern Ireland/Wales
Los Angeles Stadium
Group B
Canada v Qatar
BC Place Vancouver
Group A
Mexico v Korea Republic
Estadio Guadalajara
Friday, 19 June 2026
Group C
Brazil v Haiti
Philadelphia Stadium
Group C
Scotland v Morocco
Boston Stadium
Group D
Kosovo/Romania/Slovakia/Türkiye v Paraguay
San Francisco Bay Area Stadium
Group D
USA v Australia
Seattle Stadium
Saturday, 20 June 2026
Group E
Germany v Côte d'Ivoire
Toronto Stadium
Group E
Ecuador v Curaçao
Kansas City Stadium
Group F
Netherlands v Albania/Poland/Sweden/Ukraine
Houston Stadium
Group F
Tunisia v Japan
Estadio Monterrey
Sunday, 21 June 2026
Group H
Uruguay v Cabo Verde
Miami Stadium
Group H
Spain v Saudi Arabia
Atlanta Stadium
Group G
Belgium v IR Iran
Los Angeles Stadium
Group G
New Zealand v Egypt
BC Place Vancouver
Monday, 22 June 2026
Group I
Norway v Senegal
New York New Jersey Stadium
Group I
France v Bolivia/Iraq/Suriname
Philadelphia Stadium
Group J
Argentina v Austria
Dallas Stadium
Group J
Jordan v Algeria
San Francisco Bay Area Stadium
Tuesday, 23 June 2026
Group L
England v Ghana
Boston Stadium
Group L
Panama v Croatia
Toronto Stadium
Group K
Portugal v Uzbekistan
Houston Stadium
Group K
Colombia v Congo DR/Jamaica/New Caledonia
Estadio Guadalajara
Wednesday, 24 June 2026
Group C
Scotland v Brazil
Miami Stadium
Group C
Morocco v Haiti
Atlanta Stadium
Group B
Switzerland v Canada
BC Place Vancouver
Group B
Bosnia and Herzegovina/Italy/Northern Ireland/Wales v Qatar
Seattle Stadium
Group A
Czechia/Denmark/North Macedonia/Republic of Ireland v Mexico
Mexico City Stadium
Group A
South Africa v Korea Republic
Estadio Monterrey
Thursday, 25 June 2026
Group E
Curaçao v Côte d'Ivoire
Philadelphia Stadium
Group E
Ecuador v Germany
New York New Jersey Stadium
Group F
Japan v Albania/Poland/Sweden/Ukraine
Dallas Stadium
Group F
Tunisia v Netherlands
Kansas City Stadium
Group D
Kosovo/Romania/Slovakia/Türkiye v USA
Los Angeles Stadium
Group D
Paraguay v Australia
San Francisco Bay Area Stadium
Friday, 26 June 2026
Group I
Norway v France
Boston Stadium
Group I
Senegal v Bolivia/Iraq/Suriname
Toronto Stadium
Group G
Egypt v IR Iran
Seattle Stadium
Group G
New Zealand v Belgium
BC Place Vancouver
Group H
Cabo Verde v Saudi Arabia
Houston Stadium
Group H
Uruguay v Spain
Estadio Guadalajara
Saturday, 27 June 2026
Group L
Panama v England
New York New Jersey Stadium
Group L
Croatia v Ghana
Philadelphia Stadium
Group J
Algeria v Austria
Kansas City Stadium
Group J
Jordan v Argentina
Dallas Stadium
Group K
Colombia v Portugal
Miami Stadium
Group K
Congo DR/Jamaica/New Caledonia v Uzbekistan
Atlanta Stadium
Sunday, 28 June 2026
Match 73
Group A runners-up v Group B runners-up
Los Angeles Stadium
Monday, 29 June 2026
Match 74
Group E winners v Group A/B/C/D/F third place
Boston Stadium
Match 75
Group F winners v Group C runners-up
Estadio Monterrey
Match 76
Group C winners v Group F runners-up
Houston Stadium
Tuesday, 30 June 2026
Match 77
Group I winners v Group C/D/F/G/H third place
New York New Jersey Stadium
Match 78
Group E runners up v Group I runners-up
Dallas Stadium
Match 79
Group A winners v Group C/E/F/H/I third place
Mexico City Stadium
Wednesday, 1 July 2026
Match 80
Group L winners v Group E/H/I/J/K third place
Atlanta Stadium
Match 81
Group D winners v Group B/E/F/I/J third place
San Francisco Bay Area Stadium
Match 82
Group G winners v Group A/E/H/I/J third place
Seattle Stadium
Thursday, 2 July 2026
Match 83
Group K runners-up v Group L runners-up
Toronto Stadium
Match 84
Group H winners v Group J runners-up
Los Angeles Stadium
Match 85
Group B winners v Group E/F/G/I/J third place
BC Place Vancouver
Friday, 3 July 2026
Match 86
Group J winners v Group H runners-up
Miami Stadium
Match 87
Group K winners v Group D/E/I/J/L third place
Kansas City Stadium
Match 88
Group D runners-up v Group G runners-up
Dallas Stadium
Saturday, 4 July 2026
Match 89
Winner match 74 v Winner match 77
Philadelphia Stadium
Match 90
Winner match 73 v Winner match 75
Houston Stadium
Sunday, 5 July 2026
Match 91
Winner match 76 v Winner match 78
New York New Jersey Stadium
Match 92
Winner match 79 v Winner match 80
Mexico City Stadium
Monday, 6 July 2026
Match 93
Winner match 83 v Winner match 84
Dallas Stadium
Match 94
Winner match 81 v Winner match 82
Seattle Stadium
Tuesday, 7 July 2026
Match 95
Winner match 86 v Winner match 88
Atlanta Stadium
Match 96
Winner match 85 v Winner match 87
BC Place Vancouver
Thursday, 9 July 2026
Match 97
Winner match 89 v Winner match 90
Boston Stadium
Friday, 10 July 2026
Match 98
Winner match 93 v Winner match 94
Los Angeles Stadium
Saturday, 11 July 2026
Match 99
Winner match 91 v Winner match 92
Miami Stadium
Match 100
Winner match 95 v Winner match 96
Kansas City Stadium
Tuesday, 14 July 2026
Match 101
Winner match 97 v Winner match 98
Dallas Stadium
Wednesday, 15 July 2026
Match 102
Winner match 99 v Winner match 100
Atlanta Stadium
Saturday, 18 July 2026
Match 103
Runner-up match 101 v Runner-up match 102
Miami Stadium
Sunday, 19 July 2026
Match 104
Winner match 101 v Winner match 102
New York New Jersey Stadium
High-Traffic Areas
Every part of the metro will feel some impact, but a few areas will likely feel it more than others.
Arrowhead Stadium
Match days will bring heavy vehicle and shuttle traffic to the area. Businesses along major routes may benefit from early arrivals and post-match crowds looking for food, fuel, or a place to celebrate (or soothe their sorrows). Depending on the time and day, and location of your business, a 10-15 minute traffic delay in key areas surrounding the stadium is to be expected.
Downtown & Midtown Neighborhoods
There will be several FIFA Fan Festival™ events taking place at the National WWI Museum and Memorial throughout June and July, and they’re expecting a massive turnout. Businesses extending into the Crossroads, the Westside Neighborhood, Power & Light, and even down to Quality Hill and Midtown, should be prepared for extended hours, higher walk-in volume, and more international guests than usual.
Basecamp Communities6
Hosting four teams brings global attention, and fans tend to follow. While base camps are not generally open to the public, teams often hold media events or limited fan access sessions. Businesses near these facilities should remain flexible and prepared for short-notice traffic spikes.
Algeria Basecamp
University of Kansas in Lawrence, KS
Just 40 minutes or so west of Kansas City, Lawrence’s vibrant downtown and college-town feel is sure to draw people in, and leave a lasting impression.
Argentina Basecamp
Compass Minerals National Performance Center in Kansas City, KS (Legends)
With the Tanger Kansas City at Legends outlet mall, several hotels, and various attractions just minutes away, the Legends area makes a great place for visiting fans to call their own basecamp.
England Basecamp
Swope Soccer Village in Swope Park,Kansas City, MO
While this area is less business-dense, neighboring areas like the Plaza, Brookside, Waldo, and even downtown, may see an uptick in visitors.
Netherlands Basecamp
Kansas City Current Training Facilityin Riverside, MO
Just north of downtown, near Briarcliff and riverfront attractions, this area may see incremental traffic from traveling fans.
Make the Most of Transportation Hubs7
Expanded bus routes and park-and-ride hubs will move spectators between the stadium, downtown, and surrounding neighborhoods. With a few small adjustments, you could turn pass-through traffic into paying customers quickly.
If you’re near a transit stop, consider:
- Clear exterior signage
- Prominent posted hours
- Parking clarity
- Bathroom access planning
- “Park & Ride” lunch or retail specials
How Different Businesses May Be Impacted
No two businesses will experience the tournament the same way, but preparation creates options. And preparation doesn’t need to be complicated.
Be easy to find
- Update Google Business Profile and Apple Maps
- Make sure Yelp listings are current
- Confirm website hours, menus, and contact info
Be easy to pay.
International visitors are far more likely to use credit cards, tap-to-pay, and mobile wallets. If your payment setup hasn’t been evaluated recently, now’s the time.
Be operationally ready.
- Assess staffing plans
- Consider restroom capacity
- Review parking flow
- Plan for peak-day inventory
A little preparation now can prevent a lot of stress later.
Hotels & Rentals
We’ve done some digging. There’s a pretty clear pattern to hotel search spikes leading up to major sporting events, and what we’ve found indicates search interest is likely to ramp up in late May and early June, with steady occupancy through mid-July. Especially in hotels in the downtown area.
Pro Tip: Digital readiness — photos, amenities, updated booking platforms — will matter just as much as physical readiness. Don’t miss your chance to put your best (digital) foot forward.
Restaurants
In this industry, layered demand is likely:
- Sports bars busy for nearly every match
- Downtown restaurants seeing FIFA Fan Festival™ spillover
- Hotel-dense areas experiencing consistent meal traffic
- Transit-adjacent spots benefiting from park-and-ride flow
Pro Tip: Consider extended hours, limited-time menu items, or quick-serve options for fans ontight schedules.
Retail
While it’s hard to predict the ebbs and flows of tetail traffic, non-match days are a safe bet for exploring visitors. They’re looking to make some additional memories and grab items to commemorate them.
Items that resonate most often include:
- City-branded merchandise
- Tournament-themed items
- Gifts at multiple price points
Pro Tip: Visibility and impulse-friendly merchandising could make a real difference. Keep your cashwrap items well-curated and stocked.
Attractions & Activities
For this industry, non-match days are your time to shine. Some visitors will be filling their itineraries well in advance, others will have a “wherever the wind blows” mentality. Offering online booking, listing accurate hours, and updating your website to be as mobile-friendly as possible will be critical for capturing that demand.
World-Class Experience Meets Local Expertise
If there's one thing we know, it's Kansas City. If there are two things we know, it's that Kansas City is going to make a great host in June. And everything else we know can be found here.
Learn more. A lot more.
